A banner package helps you to "own" a section
You may have a special offer running at different times of the year. You can display your creative on all kinds of sites that are not necessarily relevant to your products and get a whole heap of “eyeballs” (but not a lot of interest or activity) or you can run a creative campaign on a niche site like MoneyBuddy and reach the people who are already looking for products and services. It’s push versus pull. We already know visitors to the Money Buddy site are seeking financial services products – why not buy a banner and tell them all about it?
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